BROADCAST PRODUCER
Portfolio
Raise Your Hand – :30 TV
Client: BlueCross BlueShield of Tennessee
Director: Sasha Levinson, Lost Highway Films
Editor: Joel Brand, Outback Editorial
Colorist: Siggy Ferstl, Company 3
Original Composition: Beacon Street Studios
This spot was shot on 35mm over two days in Nashville. For me, it was an immersion into classic broadcast production, start to finish.
Leadership – Web Module
Client: United States Marine Corps
DP: Kenny Stoff, Mutiny Pictures
Editors: Rob Lederman & Kyle Tekiela, North Avenue Post
This is one of fourteen videos created for Leadership, a new web module for Marines.com. I was the lead producer on this project which required a three-week shoot and a six-week, dual-suite edit. In addition to the videos, we also shot, on green screen, and subsequently keyed out the rotating heads featured on the landing page.
Rave 2.0 – Radio Campaign
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Client: Jiffy Lube
Audio Engineer: Greg Crawford, Crawford Media Services
These three :60s were the basis of a radio campaign with 38 deliverables made up of various versions and tags to be sent to the franchisees for air play. Production involved coordinating seven talents, split between New York and LA, for a client in Texas during a very rare Atlanta snow storm.
The Warrior Path Series – Online
Client: United States Marine Corps
DP: Kenny Stoff, Mutiny Pictures
Editor: Rob Lederman, North Avenue Post
Part of a partnership between the United States Marine Corps and the Ultimate Fighting Championship, this series was created to live on ufc.com/marines. We filmed a small portion of the Marine and fighter interviews during a shoot in Las Vegas. The rest of the footage we pulled from various formats of existing source.
The series won a Gold for Internet Commercials in the Atlanta Addys.
The USMC/UFC Integrated Campaign as a whole won a Silver for Mixed-Media in the National Addys.
Manifesto – Pitch Video
Client: Jiffy Lube
Editor: Kyle Tekiela, North Avenue Post
We created this video using found footage and a popular song to serve as a manifesto piece to accompany the campaigns we were presenting. Though it entailed watching a library of directors’ reels, the piece was well received, and we subsequently won the business.
Earning the Title – Long Format
Client: United States Marine Corps
Editor 1: Bill Chessman, Cosmo Street
Editor 2: Carlton Eden, Riot Atlanta
This recruitment film was initially concepeted as a short excitement builder, but after we finished the rough cut at Cosmo Street, it was decided it should be a longer, more informative piece. At Riot we were able to use the majority of the rough cut as the intro to what would end up being a just under six minute video. All of the footage used in both cuts came from existing source.
Winter Escape – :30 Radio
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Client: United States Virgin Islands
Audio Engineer: Dave Wilson, Crawford Media Services
One of many rush, retail radio spots with our go-to talent for this client.
UFC Partnership – :45 TV
Client: United States Marine Corps
Editor: John Young, Homestead Editorial
We created this spot to air on Pay-Per-View during a UFC fight as part of a partnership between the United States Marine Corps and the Ultimate Fighting Championship. All of the footage came from existing source.
The USMC/UFC Integrated Campaign as a whole won a Silver for Mixed-Media in the National Addys.
Community Impact – Short
Client: BlueCross BlueShield of Tennessee
Editor: Jason Dettmer, Outback Editorial
Facing a lack of licensed footage, we created this short, motion-graphics piece to highlight the client’s work in the community.
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Raise Your Hand – :30 TV
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Leadership – Web Module
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Rave 2.0 – Radio Campaign
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The Warrior Path Series – Online
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Manifesto – Pitch Video
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MVMT for Life – Print
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Earning the Title – Long Format
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Winter Escape – :30 Radio
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UFC Partnership – :45 TV
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Community Impact – Short
About Me
I discovered advertising by way of a finance position shortly after moving to Atlanta. It was an immediate attraction to the creative process but a meandering road via traffic (management) that led me to broadcast production. When I am not meticulously planning every little thing, I enjoy reading, knitting, pilates and cooking.
EXPERIENCE //
JWT – Atlanta, GA
Broadcast Producer: 2009 – Present
Plan, coordinate and execute production of television, radio, long format and online content for clients including
U.S. Marine Corps, U.S. Virgin Islands, BlueCross BlueShield of Tennessee and Jiffy Lube.
Represent client and agency interests throughout production process.
Strive to meet creative goals within client deadlines and budgets.
Work with both shot and sourced footage.
Competitively bid projects.
JWT – Atlanta, GA
Traffic Manager: 2006 – 2009
Managed flow of print and collateral projects for clients including U.S. Virgin Islands, SCANA Energy, BlueCross BlueShield of Tennessee and the Bob Woodruff Foundation.
Filled in, as needed, on content production projects as junior producer.
Created and monitored production estimates and schedules
Produced multiple still photography shoots.
JWT – Atlanta, GA
Financial Assistant: 2004 – 2006
Assisted Financial Director in preparing quarterly office-overhead budget.
Booz Allen Hamilton – Mclean, VA
Junior Accountant: 2002 – 2004
Responsible for the payment of strategic vendors.
EDUCATION //
College of William and Mary – Williamsburg, VA
BBA
Finance Major
Film Studies Minor
Magna Cum Laude, 2002
AWARDS //
Gold Atlanta ADDY
Internet Commercials – U.S. Marine Corps: The Warrior Path Series
Silver National ADDY
Mixed Media – U.S. Marine Corps: USMC/UFC Integrated Campaign
REFERENCES UPON REQUEST //